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    Our five year strategy

    Discover more about our purpose, ambition and strategy; to make every UK ad a responsible ad.

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    Published rulings

    Our rulings are a transparent record of our policy on what is and isn’t acceptable in ads.

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    AdviceOnline entries provide guidance on interpreting the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing.

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Learn more about the ASA and CAP, including how we're funded, our strategy and performance.

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  • Home
  • About ASA and CAP
  • About regulation
  • About the ASA and CAP

    About the ASA and CAP

    Find out who the ASA and CAP are, and the work we do to help make all ads responsible.

  • Self and co-regulation

    Self and co-regulation

    Self-regulation means the ad industry has voluntarily established and paid for its own regulation. Co-regulation sees the ASA given responsibility on a day-to-day basis for regulating the content of TV and radio ads under contract from Ofcom.

  • Our purpose and strategy

    Our purpose and strategy

    Discover more about our purpose, ambition and strategy; to make every UK ad a responsible ad.

  • Our performance

    Our performance

    The ASA and CAP report jointly on a yearly and half-yearly basis; here you'll find our latest performance statistics and copies of our Annual Reports.

  • Our funding

    Our funding

    We’re funded by a levy on the cost of advertising space which is collected on our behalf by two funding bodies, guaranteeing our independence. We receive no Government funding and therefore our work is free to the tax payer.

 

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Advertising Standards Authority / Committees of Advertising Practice,
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Tel: 020 7492 2222

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