Just told your colleagues that you had "the most amazing weather on your holiday"? (it rained everyday….) or have you told your friends you're "just resting up after a 10k run"?  (ok…it was 5k and you walked for part of it). While we all might ‘bend the facts’ every now and then, advertisers are not allowed to.

For over 50 years the ASA has been regulating ads to make sure they’re legal, decent, honest and truthful.  We administer the UK Advertising Codes to protect consumers from misleading, harmful or offensive advertisements. So if an advertiser tries to bend the facts: we’re here to put it right.

To help raise awareness of the ASA amongst the general public, we have been running our own advertising campaign. Take a look…

Posters and press ads


TV and cinema ads

Industry support

This campaign has been the product of generous support from industry. 

The ad agency AMV BBDO has worked with us on a pro bono basis to produce the campaign and we have gained pro bono support from Mindshare to review our reach and frequency measures.

The campaign has been, and continues to appear in advertising space generously donated by media owners. 

If you can donate media space, or would like more information, please complete the form below: