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ASA senior management
Meet our senior management team who are responsible for setting the direction of the organisation and overseeing the delivery of our objectives.
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ASA Council
The ASA Council is the jury that decides whether advertisements have broken the advertising rules.
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CAP Committees and Panels
Three industry panels give advice on our work while the Advertising Advisory Committee provides independent advice from a consumer and citizen perspective.
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Our Experts
When looking at evidence, we sometimes appoint an independent expert to give an impartial and confidential view on whether advertising claims can be proven.
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Independent Reviewer
In some circumstances, ASA rulings can be challenged by an advertiser or complainant when there is evidence that we have not got the decision right or there was a flaw in our processes.
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Copy Advice team
Our fast, free and confidential advice service for advertisers, agencies and media owners on how to stick to the advertising rules.