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    ASA senior management

    Meet our senior management team who are responsible for setting the direction of the organisation and overseeing the delivery of our objectives.

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    ASA Council

    The ASA Council is the jury that decides whether advertisements have broken the advertising rules.

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    Three industry panels give advice on our work while the Advertising Advisory Committee provides independent advice from a consumer and citizen perspective.

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    Our Experts

    When looking at evidence, we sometimes appoint an independent expert to give an impartial and confidential view on whether advertising claims can be proven.

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    Independent Reviewer

    In some circumstances, ASA rulings can be challenged by an advertiser or complainant when there is evidence that we have not got the decision right or there was a flaw in our processes.

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    Copy Advice team

    Our fast, free and confidential advice service for advertisers, agencies and media owners on how to stick to the advertising rules.

 

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