Our team of highly trained advisers can offer an informed view of the likely acceptability of your non-broadcast marketing communications under the CAP Code. All our advisers have been trained to fully understand the CAP Code and how it is interpreted by the ASA. They keep abreast of complaints made to the ASA and the watchdog’s subsequent decisions, whether or not the ASA Council upheld the complaint. 

Contact our Copy Advice Team on 020 7492 2100, between 9am and 5.30pm, Monday to Friday. The team can give basic advice on copy or general advice about the Code over the phone. For more detailed advice, please upload your copy here

Please note: although it is given by the team in good faith, our advice is not binding on the ASA or CAP and our advisors do not give legal advice.
  • David Hollis

    David Hollis

    Copy Advice Manager

    David took over as Operations Manager for Copy Advice in 2014. His team provides advertisers, agencies and media owners with free and confidential advice, giving an informed view of the likely acceptability of non-broadcast marketing communications under the CAP Code. 

    David studied Economics at The University of Hull before going to teach English in Japan and Spain. He joined the ASA in 2004 as a Complaints Handler before moving to the Investigations team, first as an Investigations Exec and then, in 2009, as Investigations Manager. David is also Assistant Secretary to the General Media Panel (GMP).

  • Laura Brown

    Laura Brown

    Senior Copy Advice Executive

    Laura's specialisms to be confirmed soon.


    020 7492 2272

    Laura  studied Law at the University of Liverpool before spending a number of years handling liability claims in both the public and the private sector. She joined the ASA as an Investigations Executive in 2012 and moved to the Copy Advice team two years later. Laura became the team’s Senior Executive in 2016.

  • Janet Newell

    Janet Newell

    Copy Advice Executive

    Janet specialises in Complementary Therapies & Alternative Health, Medicines & Medical devices, Healthcare and Property.


    020 7492 2149

    Janet studied Communication Processes at the University of Humberside. She worked as a Case Officer for the premium rate regulator PhonepayPlus for nine years and joined the Copy Advice team in 2015 after spending six years working for the ASA’s Investigations Department.

  • Jo Davis

    Jo Davis

    Copy Advice Executive

    Jo specialises in giving advice relating to electronic cigarettes, beauty, weight control and travel marketing.


    020 7492 2106

    Jo joined the ASA in 2010 and spent five years working in the Complaints department, before joining the Copy Advice team in 2015.

  • Justin Davis

    Justin Davis

    Copy Advice Executive

    Justin specialises in giving advice relating to the environment, betting & gaming and motoring.


    020 7492 2154

    Justin studied Social and Cultural Theory at the University of Bristol before working in the public and private sector. He joined the ASA as a Complaints Executive in 2012, moving to the Copy Advice team three years later.

  • Emma Smith

    Emma Smith

    Copy Advice Executive

    Emma specialises in giving advice relating to alcohol, harm & offence, social responsibility, weapons and remit.


    020 7492 2201

    Emma studied Law, specialising in Entertainment Law, at the University of Westminster before joining the ASA in 2011 as a Complaints Executive and becoming a Senior Complaints Executive in 2014.  She moved to Copy Advice in 2015.

  • Emily Gent

    Emily Gent

    Copy Advice Executive

    Emily specialises in giving advice relating to promotional marketing, prices, offence and social responsibility. 


    020 7492 2191

    Emily studied Politics at the University of Bristol. She worked in the public and charitable sectors before joining the ASA Complaints department in 2014, moving to the Copy Advice team in 2016.