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    Discover more about our purpose, ambition and strategy; to make every UK ad a responsible ad.

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    Our rulings are a transparent record of our policy on what is and isn’t acceptable in ads.

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  • Home
  • About ASA and CAP
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  • How we handle complaints

    How we handle complaints

    With any complaint the ASA receives, our focus is on providing a proportionate and fair process for all involved.

  • What we cover

    What we cover

    Our advertising rules apply across UK media. Here we outline which materials are covered by our rules.

  • Our proactive work

    Our proactive work

    We don’t just wait to receive complaints; we monitor ads across different sectors and media and take action to make sure standards are being maintained.

  • Working with others

    Working with others

    Find out why and how we work with various organisations, covering advertisers, trade bodies, pressure groups, regulatory partners, media owners and independent experts.

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    How we consult

    Our consultations invite people to share their opinions and provide evidence on important issues. We take this into account when making decisions about proposed changes to our advertising rules.

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Advertising Standards Authority / Committees of Advertising Practice,
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Tel: 020 7492 2222

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