CAP eLearning

CAP eLearning is a quick and easy way to access in-depth training on how to stick to particular sections of the Advertising Codes from the comfort of your own desk. Each module costs £75 (inc. VAT), with business licenses available for ten or more users from the same organisation.

Misleading advertising part one

Part one covers the use of 'free', requirements around making comparisons and availability claims, to ensure consumers aren't misled.
Misleading advertising part two

Part two covers the importance of evidence, ensuring qualifications are clear and the use of testimonials.
Misleading advertising part three

Part three primarily focuses on the rules around pricing but also covers exaggeration and guarantees and after-sales service.
Responsible ads: Alcohol

The UK advertising rules for alcohol are among the strictest in the world. This module offers guidance on getting your alcohol ads right.
Responsible ads: Gambling

This module has been designed to provide gambling advertisers with all of the tools they require to produce ads that comply with the rules.

This is a proof of concept to show how we can display a banner, inviting people to sign up to our newsletters.

Testing the banner and a link - www.asa.org.uk/speedclaims/