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CAP eLearning

CAP eLearning is a quick and easy way to access in-depth training on how to stick to particular sections of the Advertising Codes from the comfort of your own desk. Each module costs £75 (inc. VAT), with business licenses available for ten or more users from the same organisation.

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  • CAP eLearning
  • Misleading advertising part one

    Misleading advertising part one

    Part one covers the use of 'free', requirements around making comparisons and availability claims, to ensure consumers aren't misled.

  • Misleading advertising part two

    Misleading advertising part two

    Part two covers the importance of evidence, ensuring qualifications are clear and the use of testimonials.

  • Misleading advertising part three

    Misleading advertising part three

    Part three primarily focuses on the rules around pricing but also covers exaggeration and guarantees and after-sales service.

  • Responsible ads: Alcohol

    Responsible ads: Alcohol

    The UK advertising rules for alcohol are among the strictest in the world. This module offers guidance on getting your alcohol ads right.

  • Responsible ads: Gambling

    Responsible ads: Gambling

    This module has been designed to provide gambling advertisers with all of the tools they require to produce ads that comply with the rules.

 

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