Misleading advertising part one
Part one covers the use of 'free', requirements around making comparisons and availability claims, to ensure consumers aren't misled.
Misleading advertising part two
Part two covers the importance of evidence, ensuring qualifications are clear and the use of testimonials.
Misleading advertising part three
Part three primarily focuses on the rules around pricing but also covers exaggeration and guarantees and after-sales service.
Responsible ads: Alcohol
The UK advertising rules for alcohol are among the strictest in the world. This module offers guidance on getting your alcohol ads right.
Responsible ads: Gambling
This module has been designed to provide gambling advertisers with all of the tools they require to produce ads that comply with the rules.