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    Discover more about our purpose, ambition and strategy; to make every UK ad a responsible ad.

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    Our rulings are a transparent record of our policy on what is and isn’t acceptable in ads.

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The UK Advertising Codes lay down rules for advertisers, agencies and media owners to follow.

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  • Non-broadcast Code

    Non-broadcast Code

    UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code) is the rule book for non-broadcast advertisements, sales promotions and direct marketing communications (marketing communications).

  • Broadcast Code

    Broadcast Code

    The UK Code of Broadcast Advertising (BCAP Code) applies to all advertisements (including teleshopping, content on self-promotional channels, tv text and interactive tv ads) and programme sponsorship credits on radio and tv services licensed by Ofcom

  • Register of CAP Code changes

    Register of CAP Code changes

    Details of changes made to the Non-broadcast Code since they were published in 2010.

  • Register of BCAP Code changes

    Register of BCAP Code changes

    Details of changes made to the Broadcast Code since they were published in 2010.

 

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