The UK Code of Broadcast Advertising (BCAP Code) applies to all advertisements (including teleshopping, content on self-promotional television channels, television text and interactive tv ads) and programme sponsorship credits on radio and television services licensed by Ofcom.
The Code is enforced by the Advertising Standards Authority, who can take steps to remove or have amended any ads that breach these rules.
Download a full PDF version of the Code:The BCAP Code.pdf
Please remember that the Advertising Codes are kept up to date on a regular basis. If you plan to work from downloaded copies we strongly advise that you sign up to receive our newsletters, to make sure you’re aware of any changes.
You can also use our online version of the Codes, which helpfully links to Advertising Guidance and other relevant sections of the Code.