The influencers listed below are in breach of the CAP Code for routinely failing to clearly disclose when they are advertising to consumers on their social media channels. The influencers were contacted by the CAP Compliance team and asked to provide an assurance that they would include clear and upfront ad labels in their ads.

Those on this list either failed to provide that assurance in the first instance or subsequently reneged on it and will be subject to a period of enhanced monitoring spot checks. Failure to comply might result in further targeted sanctions such as ASA paid ad campaigns highlighting the influencer’s continued non-compliance and onwards referral to enforcement partners.

Read more about the Influencer monitoring work undertaken by CAP and CAP’s Influencer guidance here.

Influencer name Social handle When or where it was seen Status
Dummy advertiser 1 @Thinguhmabob 34 Octember 2023 Referred to Boris Johnson
NotACompany.com @Widgets On't telly Under intense scrutiny
Thirdrow @SeedsCureCancer At the homeopath shop Laughed out of court