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If you are an influencer or brand running a giveaway, prize draw, competition, or any other type pf prize promotion on social media, there are rules which you need to follow.

To help you learn about these rules, and find out how they apply to your promotional marketing in practice, we have created multiple resources, from handy, easy-to-follow checklists and videos, to detailed AdviceOnline entries. Scroll down to find out more about the rules which apply, and use our guidance to help you create compliant promotions.

Advice and resources on the environment

In addition to the rules, we also have an extensive amount of guidance and advice on numerous topics on our website. We have many articles covering environmental issues.

Some of the articles that deal with environmental issues are –

Read more about our advice and resources on environmental issues.


AdviceOnline and Advertising Guidance

To accompany the rules, we have an extensive amount of in-depth guidance and advice on numerous topics on our website, including running prize promotions online. This detailed guidance is called AdviceOnline.

AdviceOnline entries provide guidance on interpreting and applying the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing, and give practical advice, putting the issues into context by using examples of real promotions which have been investigated by the ASA.

Advertising Guidance are formal CAP and BCAP guidance on the application of the Advertising Codes in specific sectors or on particular subjects. These can be used in conjunction with the AdviceOnline database.

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