We’ve launched Promotional Marketing, a new CAP eLearning module designed to provide marketing, advertising and compliance professionals with all of the knowledge they need to run effective and compliant promotions from prize draws and competitions to sales and discounts.

Promotional Marketing is one of the most downloaded sections of the Advertising Codes, and one of the areas that our Copy Advice team receive the most questions on.

Developed by the experts who write the Codes, this new module will walk you through how to create promotions that stick to the rules from start to finish. It uses real-life rulings to illustrate how and when the rules apply to different kinds of promotions.

The module covers:

What is a promotion?

Overview of key promotions rules, including availability, terms & conditions and abuse

What kind of promotion are you running?

This section covers the important rules for specific types of promotions, including prize draws, competitions, price promotions and gift promotions.

Other promotions rules:

This section will cover any other rules you need to know to run a compliant promotion

For more information on the module, visit our eLearning site

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